The Mira Bhayandar Municipal Corporation (MBMC) has launched "Faral Sakhi," a program to support women entrepreneurs making traditional festive snacks (called "Faral").
Here's a simple explanation:
What is "Faral Sakhi"? It's a program by the MBMC to help women who make and sell traditional snacks.
What is "Faral"? These are special snacks made during festivals in Maharashtra, India.
Who is involved?
- MBMC: The local government body that started the program.
- WEP (Women Entrepreneurship Platform): A national platform from NITI Aayog that helps women start and grow businesses.
- CEGP Foundation: An organization that provides business training.
- Women from Self-Help Groups (SHGs): Groups of women working together to improve their economic situation.
What are the goals of "Faral Sakhi"?
- Create Jobs: Help women create permanent employment for themselves.
- Support Local Economy: Boost the local economy through women-owned businesses.
- Professionalize Snack Production: Provide a central kitchen for making the snacks in a professional setting.
What kind of support is provided?
- Training: 25 women will receive technical training in business operations from the CEGP Foundation.
- Resources: MBMC provides sales spaces and promotes the products through advertising.
- Central Kitchen: A shared space for professional snack production.
How successful has it been? During the Diwali festival, the women sold over 3 tons of snacks.
What is WEP's role?
- Aggregator Platform: WEP brings together resources and opportunities for women entrepreneurs.
- Support Services: WEP provides access to finance, market connections, training, mentoring, and legal help.
- Collaboration: WEP encourages partnerships between government, businesses, and other organizations to support women entrepreneurs.
- Guiding Principles: WEP operates on "Iccha Shakti" (motivation), "Gyaan Shakti" (knowledge), and "Karma Shakti" (action) to empower women.
What is the "Award to Reward" program? This is a program under WEP that helps develop impactful programs tailored to women's needs.
In simple terms: The MBMC is helping women who make traditional snacks by providing them with training, a place to work, and help selling their products. They're working with a national organization (WEP) to make this happen. This program helps women start businesses, create jobs, and boost the local economy. It was especially successful during the Diwali festival.